On Thurs. July 7, Toronto welcomed its newest fashion festival, MADE2MEASURE!

The Gladstone Hotel hosted the pre-launch, titled Fabled. We re-imagined our favourite fairy tale and storybook characters and sent them down the runway! Afterward, we headed out to Queen West for a guerilla photo shoot - we stopped traffic, inspired sidewalk conversation and even forced actress Jessica Biel into hiding when we stopped to shoot at Nyood (um, she thought we were there to shoot her...)!

Made2Measure debuts in 2012 with a 3-day weekend of interactive fashion art, informal parties and pop-ups. Designers, bloggers and fashionistas are invited to re-decorate a room at the Gladstone Hotel; this festival unites fashion, art and community.

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Made2Measure: Fabled

Photography by Janet Hinkle, http://janethinkleblog.com, www.facebook.com/janethinkleart

Styling by Stylehungre, www.ReachTheTopShelf.blogspot.com

Make-up by Jonah Foenix (www.facebook.com/pages/Jonah-Fheonix-Makeup-Artist/215314955167640?ref=ts), Susan of SOS Make-up (www.sosmakeupdesign.com)

Hair by Anastasia Kravtsova

Production Assistant: Erika Hrycun

Mady's Collection will be available at the launch of FFW's Trunk & Eat series on Thurs. June 16.

TIckets are free, available here: http://trunkandeatmb.eventbrite.com

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Photographer - Allysandra Cervantes, Hollywood Snob Photography

http://hollywoodsnobphotography.com

Assistant Photographer - Serhan Mehmet

Model - Nayia, http://www.modelmayhem.com/1506841

Make-up - Sophia Keshavjee, www.skfaces.com

Hair (and Mady's awesome assistants!) - Chrissy and Sam

FC: Fashion Collective team members - Janelle Lee and Erika Hrycun, www.fashioncollective.ca

Shot on location at Steam Whistle Brewery, http://www.steamwhistle.ca/

On Thurs. June 16, Frugal Fashion Week (FFW) debuts Trunk & Eat, a new event series that promotes, supports and celebrates local designers! At the inaugural Trunk & Eat, designer Mady Bone presents her latest collection to an eager audience of fashionistas who scour boutiques searching for unique pieces that encourage conversation.

Trunk & Eat begins with an informal fashion show, followed by a trunk show (prices range from $8-$60). Mady will host a designer meet-and-greet to discuss the inspiration behind her collection and to outfit guests in her designs.

West Queen West’s El Almancen (1078 Queen St. West, Toronto ON, www.elalmacen.ca) hosts this intimate event. Guests will enjoy yerba mate lattes and milhojas as South American beats flow through the intimate café.

Doors open at 7pm; runway event begins at 7:30pm, followed by a trunk show and designer meet-and-greet.

Tickets are FREE - click here to RSVP!

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Photo shoot credits:

Designer - Mady Bone, www.madybone.com

Photographer - Allysandra Cervantes, Hollywood Snob Photography http://hollywoodsnobphotography.com/

Assistant Photographer - Serhan Mehmet

Model - Nayia, http://www.modelmayhem.com/1506841

Make-up - Sophia Keshavjee, www.skfaces.com

Hair (and Mady's awesome assistants!) - Chrissy and Sam

FC: Fashion Collective team members - Janelle Lee and Erika Hrycun, www.fashioncollective.ca

Shot on location at Steam Whistle Brewery, www.steamwhistle.ca

Join us at VINTAGE SNOB: A Style Speakeasy

Thurs. May 26, 2011

Doors open at 7pm

Runway event at 8pm

For tickets, go to http://vintagesnob.eventbrite.com!

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Photographer: Daisy Hsieh, www.photomafias.com

Stylists: Erika Hrycun and Janelle Lee

Boutique owners:

Lauren Baker, LAB Consignment

Lindsay Fernlund, Silver Falls Vintage

Melissa Ball, Chosen

* All 3 boutiques can be found at 15 Ossington Avenue, Toronto ON (a few steps north of the Queen W/Ossington Ave intersection).

Models:

Lucina Monroy, www.lucinamonroy.com

Iris Wang, www.modelmayhem.com/iriswang

Make-up: Maria Mohabir, www.facebook.com/pages/Maria-M-Makeup-Artist/9011152665

Hair: Faye Crasto, www.fayecrasto.com

For clothing/accessories information, please view the Vintage Snob UnEdited Gallery.

On a rainy Tuesday, members of the FC: Fashion Collective gathered for a photo shoot held in celebration of Frugal Fashion Week's final 2011 WhoWhatWEARWhenWhy fundraiser, VINTAGE SNOB: A Style Speakeasy! This is what happened behind-the-scenes...

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VINTAGE SNOB: A Style Speakeasy

Thurs. May 26, 2011

Hosted by Silver Falls Vintage, LAB Consignment and Chosen

15 Ossington Avenue, Toronto ON

Doors open at 7pm; runway event at 8pm.

Retro cupcakes, Steam Whistle, shopping discounts and gifts!

Tickets are $10, available at http://vintagesnob.eventbrite.com or email info@frugalfashionweek.com to access the $10 Guestlist.

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Photographer: Daisy H., www.photomafias.com

Stylists: Erika Hrycun and Janelle Lee

Boutique owners:

Lauren Baker, LAB Consignment

Lindsay Fernlund, Silver Falls Vintage

Melissa Ball, Chosen

* All 3 boutiques can be found at 15 Ossington Avenue, Toronto ON (a few steps north of the Queen W/Ossington Ave intersection).

Models:

Lucina Monroy, www.lucinamonroy.com

Iris Wang, www.modelmayhem.com/iriswang

Make-up: Maria Mohabir, http://www.facebook.com/pages/Maria-M-Makeup-Artist/9011152665

Hair: Faye Crasto, www.fayecrasto.com

You can't stroll down Ossington without stopping by 15 Ossington Avenue, home of 3 fab boutiques: Silver Falls Vintage, LAB Consignment and Chosen!

In anticipation of our upcoming WhoWhatWEARWhenWhy fundraiser - VINTAGE SNOB: A Style Speakeasy, hosted by the lovely ladies behind these boutiques - we headed to Ossington to pull clothes for the upcoming Vintage Snob photo shoot which will be a celebration of vintage, couture & contemporary! Silver Falls, LAB and Chosen boast everything from sparkly appliqués on cropped jean jackets to designer heels (and yes, we mean Prada!!!). Come. See. Indulge!

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Frugal Fashion Week's WHOWHATWEARWHENWHY 2011 series of fundraisers continues on Thurs. May 26 with VINTAGE SNOB: A STYLE SPEAKEASY, an evening inspired by the days of retro glam, bee-stung lips and secret parlours! Click here for tickets - http://vintagesnob.eventbrite.com - or email info@frugalfashionweek.com to access the $10 Guestlist.

See you at VINTAGE SNOB!