Tucked away among comfy bars and eclectic boutiques lies Nyood (1096 Queen St. West, Toronto ON, www.nyood.ca), a haven for those who want to experience a different side of Toronto's famed West Queen West.

Celeb chef Roger Mooking (Nyood, Kultura, host of FoodTV's "Everyday Exotic") helms this popular restaurant which features a menu inspired by the flavours of the Mediterranean.

For those of you who have been to a FFW Fundraiser, you're very familiar with Nyood - it's been our home-away-from-home since January, when it provided the backdrop for our first event in a series of fashion fundraisers that included WhoWhatWEARWhenWhy and I ♥ Frocks. Since then, we have run into Roger on various occasions - his awesome, easygoing demeanour and cool style propelled us to invite him to re-decorate a pair of shoes for the FFW/Browns Shoes Celeb & Designer Project!

We paired Roger with Malina Goh, an emerging designer who couldn't wait to help bring Roger's vision to life (apparently it involves adding some phat laces to a pair of knee-high stiletto boots!).
Malina (www.malinagoh.wordpress.com) is a footwear designer by day, accessories designer by night. Her style can be described as whimsical & femme. She has a degree in industrial design from the Ontario College of Art and Design (OCAD) and has designed for a range of brands, including Airwalk, Brooks, Fila, and Wilson.

The images are of Malina working on the boots!
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To attend the FFW 2010 Gala, which will feature the 20 pairs of shoes/boots re-decorated and re-designed by celebs and designers, visit www.frugalfashionweek.com!

The gala will be held on Fri. July 23 at Toronto’s famed Bata Shoe Museum (www.batashoemuseum.ca). The gala will feature food, fashion, cocktails and gift bags! Tickets are $25.